What this guide covers: A complete walkthrough of all 14 Claude Skills built for PMs — how to install them, when to use them, and exact prompts to get the best output from each one.
How to Use This Guide
Install the skills in Claude (Claude.ai > Skills section)
Pick a skill based on your current task
Use the prompt template provided in each section
Paste your context and let Claude do the heavy lifting
Each skill section includes:
What the skill does
Best use cases
Exact prompt template (copy-paste ready)
Time saved vs. doing it manually
The 5 Categories at a Glance
# | Category | Skills | Time Saved |
|---|---|---|---|
01 | Ideation & Validation | 3 skills | 12-19 hrs |
02 | Strategy & Positioning | 3 skills | 15-24 hrs |
03 | Research & Discovery | 2 skills | 7-11 hrs |
04 | Planning & Execution | 4 skills | 14-23 hrs |
05 | Analytics & OKRs | 2 skills | 6-9 hrs |
TOTAL | 14 skills | 54-86 hrs/quarter |
🟠 Category 01 — Ideation & Validation
Use these before you take any idea to a leadership meeting, roadmap review, or planning session.
Skill 1: Idea Validator
What it does: Evaluates any product idea or feature proposal across three dimensions — Desirability (do users actually want this?), Feasibility (can your team build it?), and Viability (does it make business sense?). Returns a structured verdict with a confidence score and recommended next steps.
Best use cases:
New feature proposals heading into planning
Internal product bets you need to pressure-test
Investor or board meeting prep
Sprint intake evaluation
Saves: 4-6 hours of manual research and stakeholder alignment
Prompt template:
Idea: [Describe the product idea or feature in 2-3 sentences]
Context:
- Target user: [Who is this for?]
- Current solution: [How do users solve this today?]
- Business goal: [What outcome does this serve?]
- Team constraints: [Engineering capacity, timeline, tech stack]
Run a full Desirability / Feasibility / Viability validation.
Return: Verdict, confidence score (1-10), key risks, and recommended next step.Skill 2: Market Sizing Calculator
What it does: Builds a TAM/SAM/SOM model using top-down, bottom-up, and comparable company methodologies. Returns investor-ready projections with scenario modeling (conservative, base, optimistic).
Best use cases:
Business case creation
OKR planning and target-setting
Funding conversations
New market entry analysis
Saves: 3-5 hours of spreadsheet modeling
Prompt template:
Market: [Describe the market or product category]
Data I have:
- Industry: [e.g., B2B SaaS for HR teams]
- Geography: [e.g., India, Southeast Asia]
- Known data points: [Any market reports, competitor revenue, user counts]
Constraints:
- Our ICP: [Define your target customer]
- Price point: [What you charge or plan to charge]
Build TAM/SAM/SOM using at least two methodologies.
Include conservative, base, and optimistic scenarios.
Return: Market size table + key assumptions + data sources to validate.Skill 3: Market Trend Forecaster
What it does: Analyzes industry signals to identify emerging trends, assess their trajectory, and forecast which will become mainstream within 12-24 months. Includes competitive implications and recommended product bets.
Best use cases:
Annual and quarterly roadmap inputs
Product strategy presentations
Investor decks and board updates
Identifying whitespace before competitors do
Saves: 5-8 hours of research and synthesis
Prompt template:
Industry: [Your product category or market]
Timeframe: [How far ahead do you need to forecast — 12, 18, or 24 months?]
Context:
- Our current product focus: [What you currently build]
- Known trends we're already tracking: [List 2-3]
- Biggest threat to our roadmap today: [What keeps you up at night]
Identify 5-7 emerging trends. For each:
- Signal strength (weak/moderate/strong)
- Time to mainstream
- Implication for our product
- Recommended bet or action🔵 Category 02 — Strategy & Positioning
Use these when you're launching something, entering a new market, or trying to differentiate from competitors.
Skill 4: GTM Strategy Builder
What it does: Produces a full go-to-market strategy for a product launch or feature release. Covers positioning, ICP definition, messaging, channel selection, and success metrics — in one structured output.
Best use cases:
New product or major feature launches
Entering a new market segment
Repositioning an existing product
Pre-launch stakeholder alignment
Saves: 6-10 hours across strategy docs, brief writing, and meeting prep
Prompt template:
Product / Feature: [What you're launching]
Launch date: [Timeline]
Context:
- Who it's for: [ICP — role, company size, pain point]
- Core value prop: [One sentence: we help [WHO] do [WHAT] so that [OUTCOME]]
- Competitors: [2-3 alternatives users might choose instead]
- Biggest adoption risk: [What could stop users from trying it]
Build a full GTM strategy. Include:
1. Positioning statement
2. Top 3 ICPs with messaging per segment
3. Channel mix with rationale
4. 90-day launch plan
5. Success metrics with targetsSkill 5: Pricing Strategy Optimizer
What it does: Analyzes competitor pricing and packaging, applies psychological pricing frameworks (anchoring, decoy pricing, charm pricing), and recommends an optimal pricing structure based on value delivered and market positioning.
Best use cases:
New product pricing decisions
Freemium to paid conversion design
Pricing page redesign
Packaging and tier structure
Saves: 4-6 hours of competitive analysis and pricing research
Prompt template:
Product: [What you're pricing]
Context:
- Our users: [Who they are, what they pay for today]
- Core value metric: [What we deliver — seats, outcomes, volume, time]
- Competitors: [List 3 with their pricing if known]
- Business goal: [Maximize revenue? Maximize conversion? Penetrate market?]
Run a pricing strategy analysis. Return:
1. Recommended pricing model (seat, usage, outcome-based, hybrid)
2. Tier structure (if applicable) with feature allocation
3. Price anchoring strategy
4. Key psychological principles applied
5. A/B test recommendation for validationSkill 6: Competitive Intelligence Framework
What it does: Goes beyond feature comparison to produce a full strategic intelligence brief — covering competitor positioning, messaging, strengths, weaknesses, strategic gaps, and whitespace opportunities.
Best use cases:
Win/loss analysis prep
Positioning and differentiation work
Board and investor competitive slides
Product strategy reviews
Saves: 5-8 hours of competitive research
Prompt template:
Our product: [Describe what you build]
Competitors to analyze: [List 2-4 by name]
For each competitor, I want to understand:
- How they position themselves (not just features)
- Who their ideal customer appears to be
- Where they are clearly strong
- Where they appear to have gaps or weaknesses
- What they're likely building next (based on signals)
Finish with:
- Top 3 strategic whitespace opportunities for us
- One positioning angle none of them own yet
- Recommended differentiation statement🟢 Category 03 — Research & Discovery
Use these to turn raw user data into clean, actionable product decisions.
Skill 7: User Interview Analyzer
What it does: Takes raw interview transcripts and extracts themes, pain points, jobs to be done, sentiment signals, and specific quotes — organized into a structured research brief ready for sprint planning or roadmap inputs.
Best use cases:
Discovery sprint synthesis
Quarterly user research rounds
Feature validation research
Voice-of-customer reports for stakeholders
Saves: 3-5 hours per research round
Prompt template:
[Paste interview transcript(s) here — can handle multiple at once]
Analyze these interviews and return:
1. Top 5 themes (ranked by frequency and intensity)
2. Key pain points with supporting quotes
3. Jobs to be done (what users are trying to accomplish)
4. Moments of delight (what's working)
5. Feature signals (explicit or implicit requests)
6. Recommended actions for the product team
Format as a structured brief I can share with stakeholders directly.Skill 8: Customer Research Personas
What it does: Synthesizes reviews, interviews, and survey data into detailed buyer personas with psychographic profiles, pain points, goals, messaging angles, and objections.
Best use cases:
ICP definition for GTM work
Messaging and positioning projects
Sales enablement materials
Marketing campaign targeting
Saves: 4-6 hours of research synthesis
Prompt template:
Source data: [Paste G2/Capterra reviews, survey responses, or interview highlights]
Our product: [What you build and who it's for]
Build 2-3 distinct buyer personas. For each include:
1. Role and seniority
2. Core goal (what success looks like for them)
3. Primary pain points (top 3)
4. How they currently solve the problem
5. What would make them choose us
6. Key objections to address
7. Best messaging angle for this persona
Format as a Notion-ready persona card.🟠 Category 04 — Planning & Execution
Use these in sprint planning, backlog grooming, and engineering handoff — where most PM time disappears.
Skill 9: PRD Generator
What it does: Generates a complete Product Requirements Document with problem statement, user stories, functional specs, edge cases, acceptance criteria, open questions, and a success metric framework.
Best use cases:
Engineering handoffs
Sprint kick-offs
Feature sign-off documentation
Stakeholder alignment on scope
Saves: 5-8 hours per PRD
Prompt template:
Feature / Project: [Name]
One-line description: [What this does]
Context:
- Problem being solved: [For which user, doing what, with what pain]
- Success metrics: [How will we know this worked?]
- Constraints: [Technical, timeline, resource limits]
- Out of scope: [What this explicitly does NOT cover]
- Dependencies: [Other teams, systems, or features required]
Generate a complete PRD. Include:
1. Problem statement
2. User stories (structured as: As a [role], I want [feature] so that [outcome])
3. Functional requirements
4. Edge cases and error states
5. Acceptance criteria
6. Open questions to resolve with engineering
7. Success metrics with targetsSkill 10: MVP Feature Prioritizer
What it does: Scores a feature list using RICE (Reach, Impact, Confidence, Effort) and MoSCoW (Must Have / Should Have / Could Have / Won't Have) frameworks simultaneously. Returns a ranked backlog with the prioritization rationale.
Best use cases:
Sprint planning and backlog grooming
Quarterly prioritization reviews
Stakeholder alignment on what ships when
Resource allocation decisions
Saves: 3-5 hours of prioritization work per sprint or quarter
Prompt template:
Feature list:
[Paste your features as a numbered list — can include brief descriptions]
Context:
- User segment: [Who we're building for right now]
- Quarter goal: [What we're trying to achieve this quarter]
- Team size: [Engineering capacity in rough terms — e.g., 4 engineers]
- Timeline: [How many weeks in the sprint or quarter]
Run RICE + MoSCoW scoring for each feature.
Return:
1. Scored feature table (RICE score + MoSCoW classification)
2. Ranked top 5 to ship this sprint/quarter
3. Rationale for the top 3
4. Features to defer and whySkill 11: Product Roadmap Builder
What it does: Builds a strategic product roadmap aligned to business objectives, with quarterly themes, feature groupings, dependencies flagged, and a stakeholder-ready summary narrative.
Best use cases:
Quarterly and annual planning cycles
Board and investor roadmap updates
Cross-functional alignment sessions
OKR and roadmap alignment work
Saves: 4-6 hours of roadmap planning
Prompt template:
Timeframe: [Next 2 quarters / 6 months / year]
Business goals this period:
1. [Goal 1]
2. [Goal 2]
3. [Goal 3]
Current backlog themes (rough):
[List your major themes or feature buckets]
Constraints:
- Team size: [Engineering capacity]
- Known dependencies or blockers: [List if any]
- Non-negotiables: [Anything that must ship by a specific date]
Build a strategic roadmap. Include:
1. Quarterly themes with rationale
2. Feature groupings by theme
3. Dependency flags
4. Executive summary (3-5 sentences for stakeholder communication)
5. What we're intentionally NOT doing and whySkill 12: User Story Generator
What it does: Generates a complete set of sprint-ready user stories from a feature brief or PRD. Each story includes the standard format, acceptance criteria, edge cases, and a priority indicator.
Best use cases:
Sprint planning
Dev briefing and ticket creation
Jira/Linear backlog building
Engineering scoping sessions
Saves: 2-4 hours per sprint
Prompt template:
Feature brief: [Describe the feature in plain English — 3-5 sentences is enough]
User type(s): [Who will use this — list roles if multiple]
Core workflow: [What does the user do step-by-step?]
Success state: [What does "done" look like for the user?]
Known edge cases: [Any edge cases already flagged by engineering]
Generate user stories in this format:
As a [role], I want [feature/action] so that [outcome].
For each story include:
- Acceptance criteria (3-5 bullet points)
- Edge case handling
- Priority (P1/P2/P3)
- Estimated complexity (S/M/L)🔵 Category 05 — Analytics & OKRs
Use these to close the loop between data and decisions, and between company goals and team execution.
Skill 13: Predictive Analytics Translator
What it does: Takes raw machine learning model outputs — churn predictions, demand forecasts, LTV scores, recommendation outputs — and translates them into plain-language business strategy with specific recommended actions.
Best use cases:
Weekly data reviews and stakeholder updates
Product decisions backed by ML signals
Churn prevention strategy
Growth and demand planning
Saves: 3-4 hours per analytics cycle
Prompt template:
Model output: [Paste model results, prediction scores, or forecast data here]
Context:
- What the model was trained to predict: [e.g., 30-day churn, conversion likelihood]
- Business context: [What decisions are we trying to make with this?]
- Current action we're taking: [What do we do today when we see these signals?]
Translate this into:
1. Plain-language summary of what the data is saying
2. Top 3 business implications
3. Recommended actions per segment or cohort
4. Metrics to track to validate our response
5. What to tell leadership in one paragraphSkill 14: OKR Framework Builder
What it does: Builds a complete OKR framework that cascades from company-level goals down to team and individual contributor level. Includes scoring rubrics, check-in templates, and a progress tracking structure.
Best use cases:
Quarterly OKR planning cycles
Leadership and team alignment sessions
New team OKR setup
OKR retrospective and refinement
Saves: 3-5 hours per planning cycle
Prompt template:
Company-level goals this quarter:
1. [Goal 1]
2. [Goal 2]
3. [Goal 3]
My team: [Team name and primary function — e.g., Growth PM team, 4 people]
Team mandate: [What your team is responsible for in plain English]
Build a full OKR framework for my team. Include:
1. 2-3 Objectives aligned to company goals
2. 3-5 Key Results per Objective (measurable, with targets)
3. Scoring rubric (0.0-1.0 scale with what each score means)
4. Monthly check-in template
5. Flags for OKRs that may have measurement challengesQuick Reference: Prompt Cheat Sheet
Situation | Skill to Use |
|---|---|
New idea to validate | Idea Validator |
Need market size numbers | Market Sizing Calculator |
Roadmap planning session | Market Trend Forecaster |
Launching a product | GTM Strategy Builder |
Pricing decision | Pricing Strategy Optimizer |
Competitive review | Competitive Intelligence Framework |
User interview synthesis | User Interview Analyzer |
ICP definition | Customer Research Personas |
Engineering handoff | PRD Generator |
Sprint backlog prioritization | MVP Feature Prioritizer |
Quarterly roadmap | Product Roadmap Builder |
Backlog ticket writing | User Story Generator |
Interpreting ML outputs | Predictive Analytics Translator |
Quarterly OKR setup | OKR Framework Builder |
Download
Download the full PM AI suite zip file here:
Installation
All 14 skills are available in Claude's Skills ecosystem.
Go to claude.ai
Navigate to Customize → Skills → Click (+) → Upload a Skill
Install and activate
Activate the skill at the start of any relevant Claude session
About
Built by @rananjayraj | The AI Driven Marketer
I build Claude Skills, n8n automation workflows, and practical AI systems for marketers, founders, and PMs who want leverage without adding headcount.
Follow on LinkedIn for weekly AI tools, automation breakdowns, and practical content.
DM me if you face any issue.
Part of the AI Driven Marketer resource library. Last updated: March 2026.

