🪐 Perplexity Comet Browser: Complete Marketer’s Guide

AI-Powered Summarization

✅ Built-in, all sites

❌ Extensions only

⚠️ Limited/plugin

✅ Via ChatGPT sidebar

Multi-AI Model Switching

✅ ChatGPT, Gemini, Claude

⚠️ Limited (Gemini mostly)

⚠️ Limited

❌ ChatGPT-only

Cross-Tab Analysis

✅ Seamless @tab referencing

❌ Manual

❌ Manual

⚠️ Basic comparison

Agentic Automation

✅ Multi-step workflows

⚠️ Extensions + manual

⚠️ Extensions + manual

✅ Agent Mode

Privacy Controls

✅ Local processing option

⚠️ Google-tied account

✅ Strongest privacy

❌ API-logged usage

Chrome Extensions

✅ Chromium-based

✅ Native

⚠️ Often incompatible

✅ Some support

Marketing-Specific Features

✅ Competitive intel, templates

❌ Generic

❌ Generic

⚠️ General-purpose

Speed & Stability

⚠️ Slower, still maturing

✅ Industry leader

✅ Fast

✅ Fast

Cost

✅ Free

✅ Free

✅ Free

⚠️ API costs

Workflow Name

Competitive Positioning Snapshot

Use Case

Quickly benchmark how 3-5 competitors position their core value proposition and messaging hierarchy

Sample Prompt

“Analyze the messaging frameworks used on [Competitor A], [Competitor B], and [Competitor C] product pages. For each competitor, identify: (1) the primary value proposition stated within first 200 pixels, (2) top three customer pain points they address, (3) core differentiators they claim, (4) tone of voice (formal/casual/technical), (5) CTAs and offer structure. Create a competitive messaging matrix showing which pain points are addressed by all three (crowded positioning) vs. unique to one competitor (differentiation opportunities). Recommend positioning angles we haven’t seen.”

Expected Output

Competitive messaging matrix with positioning overlap analysis, pain point frequency scoring, differentiation opportunities ranked by market gap, tone analysis, and recommended positioning angles with justification

Time Saved

2-3 hours of manual competitive site review and spreadsheet aggregation; Comet synthesizes in 15 minutes

Best For

B2B/SaaS product launches, positioning repositioning, messaging gap analysis

Workflow Name

Pricing Architecture & Strategy Comparison

Use Case

Understand competitor pricing models, value metric differentiation, and packaging strategy to inform your own pricing

Sample Prompt

“I’m reviewing competitive pricing for a [product category] solution. Open tabs with [Competitor A pricing page], [Competitor B pricing page], and [Competitor C pricing page]. For each competitor, extract: (1) pricing model (flat-rate, per-user, usage-based, tiered, hybrid), (2) value metrics used to differentiate tiers (number of users, features, data volume, contacts, API calls), (3) specific pricing at each tier level, (4) what’s included/excluded at each tier, (5) promotional pricing or discounts visible, (6) contract commitment requirements (monthly vs. annual), (7) visual packaging approach (which tier is highlighted as most popular). Then: (A) create a competitive pricing matrix, (B) identify pricing gaps where we could position uniquely, (C) analyze which value metric is most common in category, (D) compare our current positioning to competitors, (E) suggest pricing strategy adjustments based on competitive landscape.”

Expected Output

Competitive pricing matrix with all tiers in comparable format, pricing model comparison (flat vs. usage-based effectiveness), value metric analysis with frequency scoring, packaging differentiation analysis, visual CTA strategy comparison, pricing gap analysis with positioning opportunities, and strategic recommendations

Time Saved

2-3 hours manual pricing research and spreadsheet building; Comet completes in 15-20 minutes

Best For

Pricing strategy refinement, new product launches, packaging repositioning, competitive response scenarios

Workflow Name

Competitive Changelog & Launch Intelligence

Use Case

Monitor competitor product updates, feature launches, and strategic announcements to inform your roadmap and messaging

Sample Prompt

“I’m tracking competitive moves in our market. Browse [Competitor A changelog/blog], [Competitor B product updates], and [Competitor C announcements]. For each source, extract all updates from the last 30 days: (1) feature name and description, (2) business impact (improves performance, adds new capability, enters new use case), (3) customer problem it likely solves, (4) estimated time to competitive implementation for us, (5) messaging angle they’re using (speed, compliance, user experience, integration), (6) whether this creates market opportunity or threat. Then: (A) rank updates by competitive threat level, (B) identify feature gaps where competitors are ahead, (C) spot market opportunities where they haven’t moved, (D) suggest messaging angles we should own, (E) recommend which updates require immediate roadmap response.”

Expected Output

Prioritized competitive update digest with threat/opportunity scoring, feature gap analysis, market opportunity identification, estimated competitive response timeline, suggested messaging angles, and urgent roadmap implications

Time Saved

1-2 hours manual changelog review and interpretation; Comet extracts and prioritizes in 20 minutes

Best For

Product managers monitoring market, marketing tracking competitive shifts, sales preparing defense messaging

Workflow Name

Audience Insight Extraction from Review Sites

Use Case

Understand authentic customer pain points, objections, and language by analyzing competitor reviews at scale

Sample Prompt

“I need to understand what frustrates customers in our category. Browse customer reviews on [G2], [Capterra], [Trustpilot] for [Competitor Name]. Scan the top 50 visible reviews and extract: (1) the top 10 specific pain points mentioned across reviews (not marketing-speak—direct customer language), (2) frequency of each pain point (how many reviews mention it), (3) severity scoring based on emotional intensity (frustration level), (4) direct customer quotes for each pain point (verbatim for messaging use), (5) whether the pain point is with the competitor’s product specifically or the category generally, (6) common objections customers raise when considering solutions. Then rank pain points by: (A) frequency × severity (market priority), (B) uniqueness (are all competitors getting criticized for this or just one?), (C) our solution’s ability to address it. Identify which pain points are most important to our target buyers and which competitors are failing to address.”

Expected Output

Ranked pain point list with frequency, severity, and direct customer quotes; pain point categorization (product weakness vs. market opportunity); customer language/terminology captured for messaging; competitor performance against each pain point; strategic recommendations for messaging focus and product roadmap implications

Time Saved

4-6 hours manual review reading and note-taking; Comet synthesizes patterns in 15-20 minutes

Best For

Campaign messaging development, product roadmap prioritization, sales objection handling, positioning refinement

Workflow Name

Industry Trend & Positioning Strategy Deep Dive

Use Case

Understand emerging market trends and how competitors are positioning against them to identify whitespace positioning opportunities

Sample Prompt

“I’m planning a positioning refresh for our [product]. Review these industry blogs, analyst reports, and competitor messaging: [open 5-7 tabs with industry publications, analyst reports, and competitor positioning pages]. Extract: (1) top 5 emerging trends in our industry mentioned across sources, (2) how competitors are positioning relative to each trend (which trend is each competitor emphasizing), (3) market consensus on what’s important (trends mentioned by multiple sources), (4) trends competitors are ignoring or downplaying, (5) emerging customer needs not yet addressed by competitors, (6) analyst predictions for the next 12 months. Create: (A) trend impact assessment (which trends matter most to our target buyer?), (B) positioning gap analysis (which trend could we uniquely own?), (C) whitespace identification (underserved customer needs emerging trends create), (D) competitive vulnerability assessment (are competitors exposed if they ignore certain trends?), (E) 3-5 positioning angles based on trend analysis that competitors haven’t claimed.”

Expected Output

Trend synthesis report with competitive positioning analysis, positioning gap identification, whitespace market opportunities, analyst prediction summary, competitive vulnerability assessment, and 3-5 recommended positioning angles with trend justification

Time Saved

3-4 hours manual research, reading, and synthesis; Comet connects trends to competitive positioning in 20-30 minutes

Best For

Annual positioning strategy planning, market repositioning, category leadership positioning

Workflow Name

Target Audience Deep Dive from Community & Forum Analysis

Use Case

Build detailed, authentic buyer personas by analyzing real audience conversations instead of assumptions

Sample Prompt

“Help me build detailed buyer personas for [target persona briefly described]. I’m opening tabs with [relevant Reddit communities], [LinkedIn discussions], [industry forums], [Slack community channels] where my target audience congregates and discusses their challenges. Analyze visible conversations and extract: (1) primary challenges this audience discusses most (ranked by frequency), (2) exact language and terminology they use to describe problems (not marketing jargon), (3) priorities and desired outcomes (what wins for this audience?), (4) common objections or hesitations they mention, (5) emotional drivers (what genuinely excites or frustrates them?), (6) who influences their decisions (peers, managers, vendors, analysts), (7) buying process signals (how do they decide to buy?), (8) questions they ask before purchasing. Synthesize into a detailed persona profile including: demographics, role context, top 5 pain points with their language, 3-5 priority outcomes, common objections, decision influences, and recommended messaging angles based on actual audience language.”

Expected Output

Detailed buyer persona with demographics, role context, pain points using authentic customer language with quotes, priority outcomes ranked, common objections, decision influences, buying signals, and recommended messaging angles grounded in community research

Time Saved

4-6 hours manual forum browsing and persona synthesis; Comet extracts patterns and creates personas in 30 minutes

Best For

New product positioning, campaign development, sales messaging, website copy optimization

Workflow Name

Audience Segmentation & Lead Profile Development

Use Case

Identify distinct audience segments with different pain points and messaging angles to improve campaign targeting

Sample Prompt

“I’m developing a lead scoring model and audience segmentation strategy. I have [open tabs]: customer interviews (transcripts/notes), website analytics (traffic sources, pages visited), CRM data (won vs. lost deals), and competitor positioning (showing how they segment). Analyze all sources and identify: (1) distinct audience segments based on company size, industry, role, or use case, (2) for each segment: primary pain points, buying priority, decision timeline, typical objections, price sensitivity, and key success metrics, (3) which segments are most valuable (revenue potential, conversion likelihood, expansion potential), (4) which segments competitors are targeting vs. ignoring (whitespace), (5) messaging angle most resonant with each segment, (6) ideal customer profile (ICP) scoring criteria based on this analysis. Create: (A) segmentation framework with 3-5 distinct segments ranked by attractiveness, (B) messaging recommendations per segment, (C) lead scoring model with key indicators, (D) channel recommendations (where to find each segment), (E) campaign strategy differentiation by segment.”

Expected Output

Audience segmentation framework with 3-5 segments ranked by attractiveness; segment profiles with pain points, priorities, and messaging angles; lead scoring model with key indicators weighted by importance; messaging strategy per segment; channel recommendations; and campaign differentiation strategy

Time Saved

6-8 hours data analysis, pattern recognition, segmentation synthesis; Comet synthesizes across data sources in 30-40 minutes

Best For

Campaign strategy development, sales targeting, product marketing segmentation, revenue planning

Workflow Name

Campaign Positioning & Message Hierarchy Development

Use Case

Develop cohesive campaign messaging that connects audience pain points to solution benefits to desired outcomes

Sample Prompt

“I’m launching a demand generation campaign for [product/feature] targeting [audience]. Help me build the messaging architecture. I have open: (1) audience research [tab] showing target persona pain points and priorities, (2) competitor positioning [tab] showing how they message to this audience, (3) our product capabilities [tab] showing what we can do, (4) industry trends [tab] showing market context. Based on all sources, develop: (1) a compelling campaign theme that connects to audience priorities (what’s the big idea?), (2) primary campaign message (one sentence customer value), (3) supporting proof points (why we’re credible), (4) 5-7 supporting messages each addressing key pain point with our solution benefit, (5) call-to-action messaging (what specific action and why now?), (6) objection-handling messaging for common hesitations, (7) urgency angle (why take action now vs. later?). Create a messaging hierarchy document showing: theme → primary message → supporting messages by use case/segment → proof points → CTAs, ensuring consistency while allowing flexibility per channel.”

Expected Output

Campaign messaging architecture document with primary theme, headline messaging, supporting message framework (pain point to benefit for each), proof points, objection handlers, CTA strategy, urgency framing, and messaging map showing how to deploy across campaign channels

Time Saved

3-4 hours messaging development and strategy synthesis; Comet creates coherent framework in 20-25 minutes

Best For

Campaign launches, product marketing, positioning development, content strategy alignment

Workflow Name

Sales Objection Intelligence & Rebuttal Strategy

Use Case

Understand common sales objections and competitive repositioning to arm sales with effective rebuttals

Sample Prompt

“Help me understand sales objections in our market and build rebuttal strategies. I have open tabs with: (1) sales call transcripts [tab] where deals were lost, (2) customer interview notes [tab] from recent wins, (3) competitor positioning [tab] showing why prospects choose competitors, (4) industry analyst reports [tab] discussing market perception. Analyze and extract: (1) top 10 specific objections sales encounters (verbatim), (2) which objections are most common (frequency), (3) root cause of each objection (misunderstanding, legitimate concern, competitor FUD?), (4) which competitor is behind the objection (if competitive), (5) evidence or proof points we can use to rebut each objection, (6) how our current messaging addresses (or fails to address) each objection, (7) customer outcomes that disprove the objection (case study material). Create: (A) objection-rebuttal library with each objection, why it’s raised, proof-based rebuttal, and example from winning deals, (B) competitive objection strategy for objections raised on behalf of competitors, (C) sales messaging recommendations to prevent objections proactively, (D) product roadmap implications if certain objections reveal feature gaps.”

Expected Output

Sales objection library with top 10 objections, root cause analysis, competitive attribution, proof-based rebuttals, and winning deal examples; competitive objection strategy; proactive messaging recommendations; and product implications

Time Saved

4-5 hours manual sales analysis and rebuttal development; Comet synthesizes patterns and creates library in 25-30 minutes

Best For

Sales enablement, sales training, competitive positioning, product roadmap insights

Workflow Name

Partnership & Integration Opportunity Discovery

Use Case

Identify high-value partnership and integration opportunities that expand market reach and customer value

Sample Prompt

“I’m exploring partnership and integration opportunities for [our product]. I have open tabs with: (1) customer research [tab] showing what tools customers use alongside our solution, (2) competitor integrations [tab] showing which partnerships are standard, (3) partner landscape [tab] showing potential partners in adjacent categories, (4) industry analyst reports [tab] discussing ecosystem trends. Analyze and extract: (1) top 10 tools/platforms customers use alongside our product (from customer research), (2) which integrations are already standard (customers expect them), (3) partnership gaps where competitors are integrated but we’re not, (4) high-value partnership opportunities not yet addressed by competitors, (5) customer win impact if we partnered (improved workflow, feature completeness, competitive advantage?), (6) estimated effort/ease of each integration, (7) strategic fit (does partnership strengthen our position or dilute it?). Rank partnership opportunities by: (A) customer demand × competitive gap × strategic fit × feasibility, (B) revenue impact (larger partner base), (C) competitive threat if competitor partners first. Create: partnership strategy recommendations with top 5 partnerships ranked by attractiveness and recommended approach (API integration, reseller, referral, co-marketing).”

Expected Output

Partnership opportunity matrix with top 10 candidates ranked by customer demand, competitive gap, and strategic fit; integration feasibility assessment; customer win impact analysis; competitive threat assessment; and partnership strategy recommendations with top 5 prioritized partnerships

Time Saved

3-4 hours partnership research, landscape analysis, and strategy synthesis; Comet identifies opportunities and ranks in 20-25 minutes

Best For

Product strategy, business development, partnership planning, competitive response

Workflow Name

Top-Performing Content Analysis for Content Strategy

Use Case

Identify high-engagement content themes, formats, and topics to inform your content calendar and prioritize topics

Sample Prompt

“I’m planning our Q1 content strategy and need to identify topics and formats that resonate with our audience. I have open tabs with: (1) competitor content [5-7 tabs with competitor blogs/resources], (2) industry publications [3-4 tabs with industry news], (3) our analytics [tab showing engagement metrics]. Analyze the top 30 articles/resources visible across these sources and for each, extract: (1) headline/topic category, (2) content format (how-to, research, opinion, case study, resource, trend analysis), (3) estimated engagement (visible comments, shares, social signals), (4) primary keyword/search intent addressed, (5) target audience segment, (6) angle or unique perspective taken. Then identify: (A) top 5 content themes generating most engagement (ranked by frequency + engagement), (B) most effective content formats in our category (which format drives engagement best?), (C) content gaps—search-driven topics with high intent but low content supply, (D) emerging trends generating recent content proliferation, (E) underserved niches (topics with audience interest but low competitor content), (F) 10-15 specific content topic recommendations ranked by audience demand × competitive white space × production effort.”

Expected Output

Content performance analysis showing top themes and formats, engagement patterns, format effectiveness ranking, keyword opportunity mapping, trend identification, content gap analysis, and prioritized list of 10-15 recommended topics with justification

Time Saved

4-5 hours manual content research, engagement analysis, and topic brainstorming; Comet synthesizes patterns in 25-30 minutes

Best For

Content calendar planning, editorial strategy, blog topic prioritization, content roadmap development

Workflow Name

Search Intent & Content Opportunity Identification

Use Case

Understand search intent for target keywords and identify content gaps to inform SEO strategy and content creation

Sample Prompt

“I’m doing SEO keyword research for [target keyword or topic]. Analyze the Google search results page: (1) what search intent is this query expressing (informational, commercial, navigational, transactional)? (2) what types of content rank best for this query (guides, tools, reviews, comparisons)? (3) what content themes appear in top 10 results (common topics)? (4) what content is absent—customer needs the query suggests but isn’t well-addressed in current results? (5) what featured snippet content would you need to create to compete? (6) related searches showing adjacent keyword opportunities? (7) difficulty assessment—how hard would it be to rank? (8) opportunities to rank through underserved angles? Then: (A) create a content outline for an article that would rank for this keyword by addressing the search intent comprehensively, (B) identify 5-7 related long-tail keyword opportunities, (C) assess whether this keyword aligns with our audience and product value, (D) estimate traffic potential and priority ranking among target keywords.”

Expected Output

Search intent analysis with content type recommendations, featured snippet strategy, comprehensive outline for ranking content, related keyword opportunities, difficulty and traffic potential assessment, alignment with business priorities

Time Saved

1-2 hours manual SERP research, content analysis, and opportunity identification; Comet analyzes intent and recommends strategy in 15 minutes

Best For

SEO strategy, content creation, keyword prioritization, competitive content benchmarking

Workflow Name

Content Repurposing Strategy & Multi-Channel Optimization

Use Case

Maximize content ROI by identifying repurposing opportunities and optimizing distribution across channels

Sample Prompt

“I’m developing a content repurposing strategy to maximize ROI on our content investments. I have our core content piece [tab]: [blog post/whitepaper/case study]. Analyze it and: (1) identify the core value/insights in this content, (2) break down into key modules/concepts that could be extracted, (3) suggest 8-10 repurposing formats (LinkedIn posts, short videos, infographics, social clips, email series, podcast topics, webinar content, slide decks, interactive tools, guides). For each repurposing format: describe what specifically to create, estimated time to produce, audience it reaches, and distribution channels. Then: (A) prioritize repurposing formats by ROI (reach × effort), (B) create a distribution calendar, (C) identify which channels get which formats, (D) suggest optimization for each channel (LinkedIn vs. Twitter vs. newsletter vs. your blog), (E) estimate total reach if fully executed vs. effort investment. Also assess: which repurposing formats have synergy (can you batch-create them together for efficiency?) and which conflict with channel norms.”

Expected Output

Repurposing strategy guide with 8-10 format recommendations, specific creative direction for each, time/effort estimates, channel distribution plan, reach projections vs. effort investment, prioritized execution roadmap, and efficiency insights

Time Saved

3-4 hours content analysis and repurposing brainstorming; Comet maps content into formats and channels in 20 minutes

Best For

Content operations optimization, content calendar planning, resource efficiency, audience expansion

Workflow Name

Technical SEO & Site Health Competitive Benchmarking

Use Case

Identify technical SEO opportunities where competitors may be vulnerable or where you’re lagging

Sample Prompt

“I’m conducting technical SEO competitive analysis. I’m opening our website [tab] and top 3 competitors [3 tabs]. Analyze and compare: (1) page speed (mobile and desktop), (2) Core Web Vitals (LCP, FID, CLS), (3) mobile-friendliness, (4) site structure and navigation depth, (5) internal linking strategy, (6) schema markup/structured data implementation, (7) robots.txt and sitemap optimization, (8) HTTPS/security, (9) heading hierarchy (H1, H2 structure), (10) meta descriptions and title tag optimization. For each site, assess: is this a technical strength or weakness? Then create: (A) competitive technical SEO scorecard comparing all sites, (B) our biggest technical SEO gaps vs. competitors, (C) quick wins we could implement to improve ranking factors, (D) longer-term technical improvements that would give competitive advantage, (E) technical SEO issues that are category-wide (all competitors have them) vs. unique opportunities.”

Expected Output

Competitive technical SEO scorecard with scoring for each factor, technical gap analysis vs. top competitors, quick wins vs. long-term improvements prioritized by impact, site health recommendations, and competitive opportunity assessment

Time Saved

2-3 hours manual technical analysis of multiple sites; Comet benchmarks and identifies opportunities in 15-20 minutes

Best For

SEO strategy, technical roadmap prioritization, competitive response planning

Workflow Name

Industry Authority & Thought Leadership Content Strategy

Use Case

Build brand authority by identifying topics where you can own unique expertise and positioning

Sample Prompt

“I’m developing a thought leadership strategy for [company/executive]. I need to identify topics where we can establish unique authority. Analyze: (1) recent industry trends and emerging discussions [analyze 5-7 industry blog/news tabs], (2) what our competitors are claiming expertise in [competitor positioning tabs], (3) topics receiving analyst coverage and investor attention [analyst report tabs], (4) questions our target audience is asking [community/forum tabs]. From this analysis: (1) identify 5-10 topic areas where there’s industry discussion, (2) assess our genuine expertise advantage vs. competitors in each topic, (3) identify topics where competitors are NOT staking a claim (whitespace authority opportunities), (4) spot emerging topics early where we could establish leadership before competitors saturate, (5) recommend which topics best align with our business strategy and audience interests. For top 3 recommended topics: (A) suggest specific thought leadership content (research, opinion, innovation announcements), (B) identify where to publish to reach influencers and media, (C) estimate ROI of establishing authority (media coverage, speaking invitations, deal support), (D) create a 6-month content roadmap to build authority in these areas.”

Expected Output

Thought leadership topic analysis showing expertise positioning vs. competitors, whitespace authority opportunities, emerging topic identification, strategic fit assessment, and 6-month content roadmap for top 3 authority topics with publication strategy and ROI projections

Time Saved

4-5 hours industry research, competitive positioning analysis, and strategy synthesis; Comet identifies authority opportunities and recommends strategy in 30 minutes

Best For

Brand strategy, executive positioning, thought leadership campaigns, media relations preparation

Workflow Name

Campaign Results Contextualization & Optimization Strategy

Use Case

Understand whether campaign results are strong and identify optimization opportunities based on industry benchmarks

Sample Prompt

“I need to evaluate campaign performance and identify optimization opportunities. I have open: (1) campaign results [Google Analytics/HubSpot tab with campaign metrics: impressions, clicks, conversions, cost, pipeline impact], (2) industry benchmarks [tab with Gartner/industry report on typical performance for [campaign type, industry, audience segment]), (3) historical performance [tab with our previous campaign data showing trends]. Help me: (1) contextualize current results against benchmarks (are we above/below/in-line?), (2) calculate performance vs. best-in-class (not just average), (3) identify which metrics are strong (outperformers) and which are lagging, (4) analyze performance trends (improving or declining?), (5) calculate ROI and compare to company hurdle rate, (6) identify which campaign elements are driving high performance vs. dragging, (7) recommend optimization priorities (fix biggest leaks first). Then create: (A) performance report for stakeholders showing contextualized results with trend analysis, (B) optimization roadmap prioritizing fixes by estimated impact, (C) A/B test recommendations to improve underperforming metrics, (D) forecast impact if top 3 optimizations are implemented, (E) resource allocation strategy (where to invest for best ROI).”

Expected Output

Campaign performance contextualization report with benchmark comparison, trend analysis, identified underperformers, optimization roadmap prioritized by impact, A/B test recommendations, performance forecast post-optimization, and resource allocation strategy

Time Saved

2-3 hours manual benchmark research, analysis, and report generation; Comet contextualizes results and creates optimization strategy in 20-25 minutes

Best For

Campaign post-mortems, performance reviews, budget allocation, optimization prioritization

Workflow Name

Competitive Campaign Intelligence & Market Response Strategy

Use Case

Monitor competitor campaigns to identify market threats and opportunities for differentiation

Sample Prompt

“I need to analyze competitor campaigns to identify market opportunities and threats. I have open tabs with: (1) competitor paid ads [Facebook Ad Library, LinkedIn ad search showing competitor campaigns], (2) competitor landing pages [tabs with current competitor campaign landing pages], (3) competitor messaging [email marketing examples, webinar promotions], (4) our campaign performance [for comparison]. Analyze competitor campaigns and extract: (1) what campaigns are they running (topic, audience, channel)?, (2) what angles and benefits are they emphasizing?, (3) what creative approaches are they using (tone, format, social proof)?, (4) estimated ad spend and reach (if visible)?, (5) which campaigns appear new (market opportunities they’re exploring)?, (6) which competitor campaigns seem most successful (many placements, high engagement)?, (7) messaging angles we’re NOT emphasizing that they’re owning?, (8) audience segments they’re targeting that we’re not?, (9) weaknesses or vulnerabilities in their campaigns?, (10) opportunities to differentiate against their positioning? Create: (A) competitive campaign landscape map showing their focus areas, (B) market opportunity assessment (where are they weak, where is there demand), (C) messaging differentiation strategy vs. their angles, (D) recommended campaign to capture market opportunity, (E) defensive campaign strategy if they’re targeting our strengths.”

Expected Output

Competitive campaign landscape analysis showing competitor focus areas, messaging angles, targeting strategy, and estimated reach/impact; market opportunity assessment; differentiation strategy; recommended campaign strategy with specific angles and positioning; defensive strategies if needed

Time Saved

3-4 hours ad library research, competitive analysis, strategy development; Comet synthesizes competitive intelligence and recommends strategy in 25-30 minutes

Best For

Campaign planning, competitive response, market opportunity identification, budget allocation

Workflow Name

High-Impact Customer Reference & Case Study Discovery

Use Case

Identify ideal customer reference and case study candidates to support sales and marketing

Sample Prompt

“I need to identify customers for high-impact case studies and references. I have open tabs with: (1) recent customer wins [CRM tab showing 2025 won deals], (2) customer account data [customer success notes, usage metrics, satisfaction data], (3) market context [industry data showing which customer types are most valuable], (4) sales pipeline [showing customer types we’re targeting for 2025]. Analyze and identify: (1) which won customers represent the highest ROI/impact (revenue, industry visibility, strategic fit)?, (2) which customers have compelling before-and-after stories?, (3) which customers could serve as references for our target buyer persona?, (4) which customers are in high-value industries we want to showcase?, (5) which customers have achieved measurable, quantifiable outcomes we can claim?, (6) which customers would be willing to be references (assess based on satisfaction, engagement)?, (7) which customer outcomes address our key competitive differentiators? Rank customers by: (A) reference value (who influences buying decisions in our market?), (B) story strength (how compelling is their outcome?), (C) willingness to participate (likelihood they’ll say yes), (D) outcome specificity (quantifiable results for credibility). Create: case study candidate shortlist with top 5 customers, recommended story angles for each, estimated sales impact if we feature them, and outreach strategy.”

Expected Output

Customer reference shortlist with top 5 candidates ranked by impact, compelling story angles for each, quantifiable outcomes summary, industry/type relevance, reference readiness assessment, estimated sales impact, and outreach/engagement strategy

Time Saved

3-4 hours customer analysis and reference identification; Comet synthesizes customer data and ranks candidates in 20 minutes

Best For

Sales enablement, case study development, reference program, customer success strategy

Workflow Name

Product Launch Strategy & Positioning Development

Use Case

Develop comprehensive go-to-market strategy for new product, feature, or market expansion

Sample Prompt

“I’m planning the go-to-market strategy for [new product/feature/market]. I have research on: (1) target market/audience [buyer persona research tabs], (2) competitive landscape [competitor positioning and offering tabs], (3) market trends [industry trend and analyst report tabs], (4) our product capabilities [product brief tab]. Synthesize this into a comprehensive GTM strategy covering: (1) market opportunity assessment (TAM, serviceable market, target segment size), (2) positioning and messaging strategy (headline message, value prop, differentiator), (3) ideal customer profile (who to target first for highest success), (4) go-to-market phases (Phase 1: early adopters, Phase 2: early majority, etc.), (5) launch channel strategy (website, PR, sales outreach, community, partnerships?), (6) sales and marketing enablement needed (collateral, training, rebuttals), (7) success metrics and targets (pipeline, conversion, sales cycle, etc.), (8) launch timeline and key milestones, (9) competitive response risks and mitigation, (10) resource requirements (team, budget, tech). Create: (A) GTM strategy document with all above components, (B) launch checklist with timeline, (C) messaging battle card, (D) sales training outline, (E) success metrics dashboard, (F) risk mitigation plan.”

Expected Output

Comprehensive GTM strategy document covering market opportunity, positioning, target ICP, phased approach, launch channels, enablement requirements, timeline, competitive risks, and resource needs; launch checklist with milestones; messaging battle card; sales training outline; success metrics dashboard; risk mitigation plan

Time Saved

6-8 hours strategy development, competitive analysis, and planning; Comet synthesizes research into comprehensive GTM plan in 45-60 minutes

Best For

Product launch, market entry, new product development, strategic planning

Workflow Name

Marketing Attribution Model & ROI Analysis

Use Case

Understand which marketing activities drive highest ROI and optimize budget allocation

Sample Prompt

“I need to model marketing ROI and optimize budget allocation across channels. I have data on: (1) marketing spend by channel [spreadsheet with spend allocation across channels], (2) pipeline and revenue data [CRM showing opportunities created and revenue, with source tracking], (3) campaign performance data [conversion rates, engagement, leads by channel], (4) customer journey data [touchpoint sequence showing multi-channel paths to conversion], (5) industry benchmarks [data on typical marketing ROI by channel and industry]. Help me: (1) analyze the current marketing mix (what % of spend by channel), (2) calculate revenue contribution by channel (which channel drives most revenue?), (3) calculate marketing ROI by channel (revenue generated ÷ spend for each), (4) identify high-ROI channels vs. low-ROI channels, (5) assess channel interactions (do some channels work better together?), (6) benchmark our performance vs. industry (are we above/below average by channel?), (7) identify budget reallocation opportunities (move spend from low-ROI to high-ROI channels). Then model: (A) what happens if we shift X% of budget from low-ROI to high-ROI channels (revenue impact forecast), (B) optimal budget allocation across channels for maximum ROI, (C) risks of over-concentrating budget (competitive response, saturation), (D) multi-channel strategy that works best (vs. single-channel), (E) metrics to track to monitor ROI continuously.”

Expected Output

Marketing ROI analysis by channel with spend vs. revenue contribution, ROI ranking, benchmark comparison, attribution modeling, channel interaction analysis, budget reallocation recommendations with revenue impact forecasts, optimal budget allocation model, risk assessment, multi-channel strategy, and continuous monitoring metrics

Time Saved

4-6 hours manual data compilation, ROI calculation, and attribution modeling; Comet analyzes data and creates ROI model in 30-40 minutes

Best For

Budget planning, channel optimization, marketing resource allocation, CFO reporting