📚 What Are Claude Skills?
Claude Skills are specialized AI capabilities that extend Claude's knowledge and abilities for specific marketing domains. Rather than asking a general question, you activate a skill—and Claude becomes an expert in that specific area with specialized workflows, methodologies, and templates.
Think of it like this: Instead of using a prompt every single time, you define a prompt and Claude understands and does the rest based on the context.
Why Skills Matter for Marketers
Without Skills: You ask Claude a marketing question, get a generic response, and spend time refining it.
With Skills: You upload your data or describe your challenge, and Claude delivers professional, domain-specific analysis or strategy immediately.
Skills save time, improve quality, and ensure consistency across your marketing workflows.
💯 Your Marketing Skills Arsenal
I’ve built five powerful skills specifically for marketing and digital marketing teams which will empower you like nothing before:
1. 📊 Data Analysis & Insights Skill
What It Does:
Transform raw marketing data into actionable intelligence. Upload customer data, survey results, or campaign metrics—Claude analyzes them to identify trends, segments, and opportunities.
Perfect For:
Customer segmentation and lifecycle analysis
Survey response analysis (NPS, CSAT, feedback)
Campaign performance analysis (ROI, CPA, ROAS)
Market research and trend identification
Competitive benchmarking
Key Outputs:
Executive summaries with key findings
Customer segments with profiles and opportunities
Trend analysis with business implications
Prioritized recommendations with expected impact
Data quality assessments and confidence levels
Time Saved: What takes 4-6 hours of manual analysis → 5-10 minutes with Claude
2. 🎯 Campaign Strategy & Planning Skill
What It Does:
Develop comprehensive marketing strategies from concept to execution. Describe your product and audience—Claude helps you create positioning, messaging, campaign concepts, and go-to-market plans.
Perfect For:
New product launches and GTM planning
Positioning and differentiation strategy
Messaging framework development
Campaign concept ideation
Market analysis and competitive positioning
Brand strategy and value proposition
Key Outputs:
Positioning statements and narratives
Messaging frameworks (core + supporting messages)
Persona-specific messaging variations
Campaign concepts and creative angles
Phased go-to-market roadmaps
Success metrics and KPIs
Time Saved: What takes 2-3 weeks of strategy work → 2-3 days with Claude
3. 🔍 Competitor Ads Extractor Skill
What It Does:
Extract and analyze competitor ads from ad libraries. Understand messaging strategies, identify market gaps, and discover what's working in your competitive landscape.
Perfect For:
Competitive ad analysis (Facebook, LinkedIn, etc.)
Messaging and creative pattern discovery
Market positioning analysis
Campaign inspiration and benchmarking
Creative trend identification
Ad spend and strategy estimation
Key Outputs:
Competitor ad inventory and spending patterns
Messaging and creative themes analysis
Positioning and claims analysis
Market gaps and white-space identification
Creative inspiration and best practices
Strategic recommendations
Time Saved: What takes days of manual ad review → Hours with Claude
4. 🔍 SEO & Keyword Optimization Skill
What It Does:
Domain-aware keyword research and content optimization. Provide your domain and target niche—Claude performs keyword research, identifies content gaps, and delivers optimization recommendations with realistic timelines.
Perfect For:
Keyword research tailored to your domain's authority
Content gap analysis and opportunity identification
Competitive keyword analysis and positioning
Meta description and title tag optimization
Content strategy development
Domain-specific ranking potential assessment
Key Outputs:
Domain-contextualized keyword research with intent categorization
Content gap analysis with feasibility assessment
Competitive positioning analysis
Meta description and title tag suggestions
Content optimization checklists
Realistic ranking timelines by keyword
Time Saved: What takes 8-10 hours of keyword research → 20 minutes with Claude
5. 👥 Customer Research & Persona Development Skill
What It Does:
Synthesize customer reviews, competitor websites, and market research into detailed buyer personas and competitive positioning documents. Feed Claude reviews, competitor intelligence, market research—Claude identifies patterns and builds actionable personas.
Perfect For:
Building buyer personas from customer research and reviews
Competitive positioning and differentiation analysis
Market segmentation and audience analysis
Sales and marketing messaging strategy development
Win/loss analysis and competitive vulnerability assessment
Customer journey mapping and buying behavior analysis
Key Outputs:
Detailed buyer personas (demographics, goals, pain points, buying process)
Competitive positioning documents and market landscape analysis
Persona-specific messaging and sales guidance
Market segmentation with opportunity assessment
Competitive strengths, weaknesses, and differentiation strategy
Sales playbooks and objection handling guidance
Time Saved: What takes days of research synthesis → 1-2 hours with Claude
🚀 Getting Started with Claude Skills
Step 1: Set Up Your Skills
Go to Claude.ai and navigate to Settings → Skills
Click Upload Skill or the + button
Select the skill files:
campaign-strategy-planning.skilldata-analysis-insights.skillcompetitive-ads-extractor.skillseo-keyword-optimization.skillcustomer-research-personas.skill
Confirm and save
Once activated, skills automatically trigger when relevant to your request.
Download the skills files from here:
Step 2: Activate the Right Skill
Skills activate automatically, but you can also explicitly request them:
"Using the Campaign Strategy skill, help me develop positioning for..."
"Analyze this data with the Data Analysis skill..."
"Extract competitor ads using the Competitor Ads Extractor skill..."
Step 3: Prepare Your Input
Better input = Better output. Before using a skill:
For Data Analysis: Have your CSV/Excel file ready with clear column headers
For Campaign Strategy: Prepare product description, target audience info, and competitive context
For Competitor Ads: Have your competitor ad library links or uploads ready
Step 4: Ask Specific Questions
Generic asks lead to generic outputs. Instead:
❌ "Analyze this data"
✅ "Analyze this customer data to identify high-value segments and recommend targeted retention campaigns"
❌ "Help me develop a strategy"
✅ "We're launching a data platform for analytics teams. Target is mid-market tech. Help me develop positioning that differentiates from Fivetran."
📋 Marketing Workflows & Use Cases
Workflow 1: Launch a New Product
Phase 1: Strategy Development (Campaign Strategy Skill)
Provide product description, target audience, competitive landscape
Claude develops positioning statement and messaging framework
Create persona-specific messaging variations
Output: Complete go-to-market strategy
Phase 2: Competitive Research (Competitor Ads Extractor Skill)
Extract competitor ads in your space
Analyze messaging, creative patterns, and positioning
Identify white-space and differentiation opportunities
Output: Competitive positioning analysis
Phase 3: Campaign Planning (Campaign Strategy Skill)
Develop campaign concepts using positioning and competitive insights
Create phased launch roadmap (awareness → consideration → conversion)
Define success metrics and KPIs
Output: Detailed 90-day campaign calendar
Workflow 2: Optimize Campaign Performance
Phase 1: Performance Analysis (Data Analysis Skill)
Upload campaign metrics (impressions, clicks, conversions, spend)
Claude analyzes ROI, CPA, ROAS by channel
Identifies top and underperforming campaigns
Output: Performance scorecard with optimization opportunities
Phase 2: Competitive Benchmarking (Competitor Ads Extractor Skill)
Extract competitor ads and analyze creative/messaging
Assess how their approach differs from yours
Identify creative trends and messaging patterns
Output: Competitive creative analysis and recommendations
Phase 3: Strategy Iteration (Campaign Strategy Skill)
Based on performance and competitive analysis
Refine messaging or positioning
Develop new campaign concepts
Output: Updated campaign roadmap with new tactics
Workflow 3: Understand Your Customers
Phase 1: Customer Analysis (Data Analysis Skill)
Upload customer/subscriber data
Claude segments by behavior, lifecycle, value
Analyzes retention, churn, lifetime value by segment
Output: Customer segmentation with profiles and opportunities
Phase 2: Survey Analysis (Data Analysis Skill)
Upload survey responses or feedback data
Claude identifies key themes and sentiment
Analyzes by customer segment or demographics
Output: Top insights and prioritized improvement areas
Phase 3: Messaging Strategy (Campaign Strategy Skill)
Based on customer insights, refine positioning
Create messaging that resonates with each segment
Develop segment-specific campaign concepts
Output: Segment-specific marketing playbooks
Workflow 4: Develop Content Strategy
Phase 1: Competitive Content Analysis (Competitor Ads Extractor Skill)
Extract competitor ads and messaging
Identify topics, themes, and angles they're using
Assess messaging effectiveness
Output: Content opportunity analysis
Phase 2: Audience Insights (Data Analysis Skill)
Analyze survey data or customer feedback
Identify top questions, pain points, interests
Segment by audience type
Output: Content topic priorities by segment
Phase 3: Strategy Development (Campaign Strategy Skill)
Develop messaging framework for content
Create content themes and pillars
Plan distribution strategy by segment
Output: Content strategy playbook
💡 Best Practices for Maximum Impact
1. Be Specific and Detailed
Generic: "Help me with marketing strategy."
Specific: "We're a B2B SaaS product for analytics teams. Target is data engineers at mid-market tech companies (500-5000 employees). Main competitors are Fivetran, Stitch, and custom solutions. Our key differentiator is real-time lineage and built-in governance. Help me develop positioning that emphasizes our cloud-native advantage."
Why: The more context Claude has, the more tailored and actionable the output.
2. Ask Follow-Up Questions
Don't settle on the first output. Dig deeper:
"Can you create alternate positioning angles?"
"How would this positioning differ for a CTO vs. VP of Data?"
"What messaging would convince the CFO vs. the technical buyer?"
"Can you prioritize these recommendations by impact?"
3. Combine Multiple Skills
The real power comes from using skills together:
Extract competitive intelligence (Competitor Ads Extractor)
Understand your customers (Data Analysis)
Develop strategy (Campaign Strategy)
Execute and measure (Data Analysis again)
4. Validate and Iterate
Skills provide recommendations—your domain expertise validates them:
Does the positioning feel authentic to your brand?
Are the segments aligned with your sales team's experience?
Do the campaign concepts match your brand voice?
Are the recommendations realistic with your budget/team?
Use Claude to challenge your thinking, not replace it.
5. Use Templates and Frameworks
Each skill includes reference materials:
Campaign Strategy: Positioning framework + real campaign examples
Data Analysis: Analysis patterns + segmentation templates
Competitor Ads: Ad categorization frameworks
Leverage these for consistency.
🎯 Skill Selection Guide
Use Data Analysis & Insights When:
✅ You have structured data (CSV, Excel, JSON)
✅ You need to identify patterns or segments
✅ You want to understand customer behavior
✅ You need to measure campaign performance
✅ You're analyzing survey or research data
✅ You need to calculate KPIs or ROI
✅ You want prioritized recommendations based on data
Use Campaign Strategy & Planning When:
✅ You're launching a new product or campaign
✅ You need to develop positioning or messaging
✅ You want to create a go-to-market strategy
✅ You're planning a multi-phase campaign
✅ You need audience-specific messaging
✅ You want to differentiate from competitors
✅ You're developing brand or market strategy
Use Customer Research & Persona Development When:
✅ You have customer reviews or testimonials (G2, Capterra, Trustpilot)
✅ You need to build detailed buyer personas
✅ You want to analyze competitor positioning and messaging
✅ You're identifying market segments and buyer patterns
✅ You need sales and marketing messaging strategy
✅ You're conducting win/loss or competitive analysis
✅ You want to understand customer pain points and buying behavior
✅ You need to develop go-to-market strategy for new products
Use SEO & Keyword Optimization When:
✅ You need keyword research aligned to your domain's authority
✅ You want to identify content gaps and ranking opportunities
✅ You're analyzing competitor SEO strategy and keywords
✅ You need to optimize meta descriptions and title tags
✅ You want to understand search intent and content strategy
✅ You're assessing realistic ranking timelines for your domain
✅ You need technical SEO recommendations specific to your site
✅ You want to build authority and improve organic visibility
📊 Expected Outcomes by Skill
Data Analysis & Insights
Input: CSV/Excel file with customer/campaign/survey data
Output Includes:
Executive summary with key findings
Data quality assessment
Customer/campaign segments with profiles
Trend analysis and patterns
Correlation analysis (if relevant)
Top 3-5 prioritized recommendations
Confidence levels and limitations
Example: Upload 5,000 customer records → Get customer segments, identify high-value customers, recommend retention strategy
Campaign Strategy & Planning
Input: Product description + audience + market context
Output Includes:
Positioning statement and narrative
Messaging framework (core + supporting messages)
Persona-specific messaging variations
Campaign concepts and creative angles
Multi-phase go-to-market roadmap
Campaign calendar and timeline
Success metrics and KPIs
Example: Describe your SaaS product → Get complete go-to-market strategy for launch
Competitor Ads Extractor
Input: Competitor ad library links or uploads
Output Includes:
Competitor ad inventory analysis
Messaging and positioning themes
Creative and format patterns
Ad spend and targeting analysis
Market gaps and opportunities
Strategic positioning recommendations
Creative inspiration and benchmarks
Example: Share competitor ad library → Get analysis of their messaging, positioning, and creative strategy
Customer Research & Persona Development
Input: Customer reviews (G2, Capterra), competitor websites, market research reports, interview transcripts Output Includes:
Detailed buyer personas (2-4 personas per analysis)
Demographics, goals, pain points, and buying behavior for each persona
Competitive positioning analysis and market landscape mapping
Sales and marketing messaging recommendations by persona
Win/loss analysis and competitive vulnerability assessment
Confidence scoring on all insights based on research sources
Market segmentation and opportunity identification
Example: Feed 50 G2 reviews + 3 competitor websites → Get 3 distinct buyer personas, competitive positioning report, sales playbook with messaging for each persona, identify market gaps
SEO & Keyword Optimization
Input: Your domain name, target niche, competitor domains, business goals Output Includes:
Domain positioning statement and authority assessment
Target keyword list (30-100+ keywords) grouped by intent and priority
Search volume, difficulty, and realistic ranking potential by keyword
Content gap analysis identifying ranking opportunities
Competitive keyword analysis and differentiation strategy
Meta description and title tag optimization suggestions (2-3 options per page)
Implementation timeline (quick wins, medium-term, long-term goals)
Technical SEO recommendations specific to your domain type
Example: Provide domain info (6-month-old SaaS blog) → Get 50 target keywords with realistic ranking timeline, 20 content gap opportunities, meta optimization for top pages, authority-building strategy with expected traffic by month 6
⚡ Quick Start Templates
Template 1: Data Analysis Brief
I have [type of data: customer/campaign/survey] data I need analyzed.
Context:
- Data size: [# of records]
- Time period: [date range]
- Key metric: [what matters most]
Questions I need answered:
1. [Question 1]
2. [Question 2]
3. [Question 3]
Here's my data: [attach file]
Template 2: Campaign Strategy Brief
I need help developing [positioning/messaging/GTM strategy].
Product:
- Name: [product name]
- Problem it solves: [problem statement]
- Key differentiators: [2-3 key differences]
Target Audience:
- Primary buyer: [buyer role/title]
- Company size: [company size]
- Key pain points: [top 3 pain points]
Competition:
- Direct competitors: [competitor 1, 2, 3]
- How we're different: [differentiation]
Goals:
- Launch timeline: [date]
- Success metric: [metric]
Please develop: [positioning/messaging/full GTM strategy]
Template 3: Competitor Analysis Brief
I need to analyze competitor ad strategies.
Competitors to analyze:
- [Competitor 1]
- [Competitor 2]
- [Competitor 3]
Focus areas:
- Messaging themes
- Creative patterns
- Targeting approach
- Budget/spend patterns
I'm particularly interested in: [specific focus]
Here are the ad library links: [links]
🔗 Connecting Skills to Your Existing Tools
Skills + Google Analytics
Export GA data → Data Analysis skill → Identify trends and optimization opportunities
Skills + CRM Data
Export customer data → Data Analysis skill → Segment customers and plan campaigns
Skills + Ad Platforms
Export campaign data → Data Analysis skill → Analyze performance and ROI by channel
Skills + Survey Tools
Export survey responses → Data Analysis skill → Extract themes and priorities
Skills + Content Calendar
Analyze competitor content → Campaign Strategy skill → Plan your content strategy
Skills + Sales Feedback
Document sales insights → Campaign Strategy skill → Refine positioning and messaging
🎓 Next Steps
Choose your first skill based on your immediate need
Set it up in Claude
📥 Download the skill files*
🔧 Upload to Claude (Settings → Skills)
Start with a simple use case to get comfortable
Iterate and ask follow-ups to get better outputs
Share results with your team
Build it into your workflow as a regular tool
Explore advanced workflows combining multiple skills
Train your team and scale adoption
Ready to supercharge your marketing? Start with the skill that matches your immediate need, and watch your productivity soar. 🚀